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________ Is Based on Comparison of Processes with a Direct

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________ is based on comparison of processes with a direct adversary in industry.

Understand the concept of classical conditioning and its basic components: unconditioned stimulus, conditioned stimulus, unconditioned response, and conditioned response.
Differentiate between unconditioned and conditioned stimuli and responses.
Identify examples of classical conditioning in everyday life.
Explain the process of acquisition, extinction, spontaneous recovery, generalization, and discrimination in classical conditioning.

Definitions:

Service Quality

The perception of the degree to which a service meets or exceeds customer expectations.

Body Language

Non-verbal communication through gestures, expressions, and bodily movements.

Sales Process

A series of steps taken by a company or sales representative to engage potential buyers and effectively convert them into customers.

Buyer's Readiness

The stages a potential customer goes through before deciding to purchase a product, including awareness, interest, desire, and action.

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