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Problem solving tasks
Hierarchy of Effects
is a model describing the stages a consumer goes through from awareness to knowledge, liking, preference, conviction, and finally purchase.
Eye-Catching
Describes something that immediately attracts attention or stands out visually.
Point-of-Purchase
The place or moment at which a transaction occurs, often used in marketing to refer to the physical or digital location where a product is bought.
ABC Model
The ABC model is a framework in psychology that describes the relationships between antecedents, behaviors, and consequences, often used in cognitive-behavioral therapy.
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