Which of the Following Statements Regarding External Communications Is Accurate

question 158

Multiple Choice

Which of the following statements regarding external communications is accurate?

• A)Press releases are intended to inform employees of happenings within the organization.
• B)Ad fees are based on the perceived value of the audience who watches,reads or listens to the channel where the ad appears.
• C)The key to a successful external communication to customers is to keep the business message formal and professional.
• D)Blogs are shrinking in popularity,because people want information in a shorter,more concise fashion.

---

Definitions:

Social Care Program

An organized approach to addressing customer inquiries, feedback, and support needs through social media channels.

Crisis

A critical or tumultuous situation that requires immediate attention and action to mitigate its effects.

Crowdsourcing

The practice of collecting information, asking for assistance, and reaching out to the community for help to solve a problem or address an opportunity online in a centralized space.

Crowdfunding

The practice of raising money online with the help of social media community outreach and advocacy efforts in small and large donations.