Which of the Following Communication Channels Has the Lowest Information

question 50

Multiple Choice

Which of the following communication channels has the lowest information richness?

• A)emails
• B)formal written documents
• C)blogs
• D)telephone conversation

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Definitions:

Customary Pricing

Pricing strategy based on what is traditionally expected or accepted within a specific market or industry.

Loss-leader Pricing

A strategy where a product is sold at a loss to attract customers in hopes they will make additional purchases.

Below-market Pricing

Below-market pricing is a strategy where goods or services are sold at a price lower than the prevailing market rate to attract customers and increase market share.

Magnet Pricing

A strategy used by retailers to attract customers by advertising very low prices on a few items with the expectation that once customers are in the store, they will purchase additional items.