Examlex
How does 360-degree feedback differ from the more traditional feedback systems?
Super Bowl
An annual championship game of the National Football League (NFL), considered the highest level of professional American football in the United States.
Target Audience
A specific group of consumers identified as the intended recipient of an advertising or marketing message.
Frequency
Measure of how often the audience is exposed to a communication within a specified period of time.
IMC Results
The outcomes or effects of Integrated Marketing Communications, showing how cohesive branding and messaging across platforms achieve marketing objectives.
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