Low Distinctiveness Is Characterized by

question 7

Multiple Choice

Low distinctiveness is characterized by

• A)a person acting the same way he always does in that situation.
• B)a person behaving differently than he usually does in different situations.
• C)a person behaving the same way in different situations.
• D)everyone else behaving in the same way.

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Definitions:

Cost Per Click

A digital advertising model used to direct traffic to websites, where an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Objective-and-task

A method of determining advertising budgets based on defining specific objectives and estimating the cost of tasks needed to achieve these objectives.

IMC Budget

The financial plan allocated for Integrated Marketing Communications, supporting coordination among various promotional tools and messaging efforts.

Reach and Frequency

Measures used in advertising to quantify how many people were exposed to a message (reach) and how often (frequency).