Define and Provide an Example of a Faultline

question 42

Essay

Define and provide an example of a faultline.

Understand the criteria for forming market segments including the need for differences among segments and similarities within segments.

Recognize the importance of linking customer needs to marketing actions in the process of segmenting and targeting markets.

Identify the reasons and benefits of market segmentation for businesses.

Distinguish between various bases of market segmentation including demographic, geographic, psychographic, and behavioral.

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Definitions:

Noise

Distractions or irrelevant information that can interfere with the transmission and comprehension of a message in communication processes.

Multiple Cues

Various signals or indicators that can guide or inform a person's understanding or decision-making.

Medium

A means or channel through which something is communicated or expressed.

Channel

A medium through which information, communication, or goods are transferred from one point to another.