Examlex
A decision-maker using the maximin criterion on the problem below would choose Alternative ________ because the maximum of the row minimums is ________.
Persuasive Communication
A method of communication aimed at influencing or changing the attitudes, beliefs, or behaviors of others through the use of argument, reasoning, or appeal.
Fear Appeal
A type of persuasive communication that influences behavior on the basis of arousing fear instead of rational analysis of the issues.
Rational Analysis
A systematic, logical evaluation of information or concepts to form a judgment or conclusion.
Prejudice
Preconceived opinion or bias against an individual or group without sufficient knowledge, rational reason, or actual experience.
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