Suppose That a Bus Company Is Deciding Where to Locate

question 5

Essay

Suppose that a bus company is deciding where to locate its central hub. There are 6 possible destinations for the buses. Suppose that the centre of town will be used as the reference for describing the possible destinations. A is located 5 miles South and 3 miles West. B is located 3 miles North and 2 miles East. C is located 1 mile South and 5 miles East. D is located 2 miles North and 3 miles West. E is located exactly in the centre of town. F is located 10 miles North and 5 miles East. Assume that traffic to each destination will be equal. Where should the hub go so that travel time is minimized?

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Definitions:

Appropriate Action

refers to behavior or decisions that are suitable or fitting for a particular situation, context, or set of circumstances.

Qualitative Research

A research method focused on understanding concepts, thoughts, or experiences through analysis of textual, visual, or auditory data, rather than numerical.

Quantitative Research

Research that collects and analyzes numerical data to understand patterns, relationships, or trends.

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising.