Which of the Following Examples Involves Customer Participation in the Design

question 85

Multiple Choice

Which of the following examples involves customer participation in the design of the service?

• A) investing in a mutual fund
• B) getting a chest x-ray at the hospital
• C) providing the stockbroker with the desired distribution of the portfolio
• D) seeing a movie at the theater
• E) eating at a fast-food restaurant

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Definitions:

Demographics

Statistical data relating to the population and the different groups within it, such as age, gender, income, and education.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Product Life Cycle

Defines the stages that new products move through as they enter, get established in, and ultimately leave the marketplace and thereby offers marketers a starting point for their strategy planning.

Maturity Stage

Stage of the product life cycle when industry sales reach their peak, so firms try to rejuvenate their products by adding new features or repositioning them.