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Describe in words how to calculate a project's standard deviation. What assumption allows that calculation to be accurate?
BrandDynamics Model
A framework used in marketing to assess and predict consumer loyalty and brand strength over time.
Millward Brown
A global market research agency known for its expertise in brand management and advertising effectiveness measurement.
Brand Strength
The extent of brand recognition and loyalty that a brand has, influencing its market performance.
Performance
The degree to which an individual, group, or organization meets its objectives and achieves results effectively and efficiently.
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