The Manager of an Appliance Store Wishes to Obtain Survey

question 35

Essay

The manager of an appliance store wishes to obtain survey responses from a sample of at least 900 households regarding their future-purchase plans. The cost of mail surveys (M) is $1 each, while the cost of telephone surveys (T) is $3 per call. Response rates are 60% for telephone calls and 30% for mail questionnaires. To assure sufficient response accuracy, the manager insists on gathering at least three times as many actual telephone responses as mail responses. The manager's objective is to minimize the cost of the survey (C), while meeting the stipulated goals. Formulate and solve the firm's linear programming problem.

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Definitions:

Trade Name

A brand name under which a product or service is marketed and distinguished from other products.

Trademark

A recognizable sign, design, or expression that identifies products or services of a particular source from those of others.

Sexuality

A broad term encompassing sexual preference, identity, behavior, and orientation, reflecting the complexity of human sexual expression.

Spinal Cord

The cylindrical bundle of nerve fibers and associated tissue that is enclosed in the spine and connects nearly all parts of the body to the brain, forming the central nervous system.