The Manager of an Appliance Store Wishes to Obtain Survey

question 35

Essay

The manager of an appliance store wishes to obtain survey responses from a sample of at least 900 households regarding their future-purchase plans. The cost of mail surveys (M) is $1 each, while the cost of telephone surveys (T) is $3 per call. Response rates are 60% for telephone calls and 30% for mail questionnaires. To assure sufficient response accuracy, the manager insists on gathering at least three times as many actual telephone responses as mail responses. The manager's objective is to minimize the cost of the survey (C), while meeting the stipulated goals. Formulate and solve the firm's linear programming problem.

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Definitions:

Intramuscular Injections

A method of administering medication deep into the muscles, allowing for rapid absorption into the bloodstream.

Approved Sites

Locations or websites that have been officially accepted or vetted for a specific purpose, such as clinical trials or information dissemination.

Medication Doses

Specific amounts of a drug or medicine prescribed for intake or administration.

Estimating

The process of calculating or judging the approximate value, size, or worth of something.