The Following Is the Distribution of Outcomes from Two Alternative $\quad$

question 33

Essay

The following is the distribution of outcomes from two alternative advertising strategies:
$\quad$ $\quad$ $\quad$ $\quad$$\text { STRATEGY X }$
$\begin{array} { | c | c | } \hline \text { PROBABDTTY } & \text { REVENUE } \\\hline 0.2 & \$ 100,000 \\\hline 0.4 & \$ 200,000 \\\hline 0.4 & \$ 300,000 \\\hline 0.2 & \$ 400,000 \\\hline\end{array}$ $\quad$ $\quad$ $\quad$ $\quad$ $\text { STRATEGY Y }$
$\begin{array} { | c | c | } \hline \text { PROBABMTTY } & \text { REVENUE } \\\hline 0.1 & \$ 50,000 \\\hline 0.2 & \$ 60,000 \\\hline 0.4 & \$ 300,000 \\\hline 0.2 & \$ 600,000 \\\hline 0.1 & \$ 800,000 \\\hline\end{array}$ Which strategy is the riskier strategy? Explain.

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Definitions:

Constant Comparative Method

A qualitative research technique that involves the continuous comparison of data segments to identify patterns and themes.

Data Analysis

The process of inspecting, cleaning, transforming, and modeling data to discover useful information, inform conclusions, and support decision-making.

Categories

Divisions or classes within a system that group entities based on shared characteristics or attributes.

Analytic Notes

Notes an ethnographer writes as a way to make sense of or interpret the raw data or descriptive notes.