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The demand curve faced by an individual firm in a competitive market, implies that the firm:
Personality Approach
A method that emphasizes understanding individuals through their traits and behaviors.
Experiential Approach
A method focusing on creating experiences for consumers, emphasizing the importance of sensory, emotional, cognitive, and relational values beyond the functional value of a product or service.
Service Dominant Logic
A perspective that sees service, rather than goods, as the fundamental basis of exchange and views all economic activity as service.
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