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What are the four major pitfalls of using consumer surveys to forecast demand?
State Self-Esteem
The dynamic and temporary feelings of worth and value that a person has about themselves, which can fluctuate with situations and experiences.
Possible Selves
Representations of what we could become, what we would like to become, and what we are afraid of becoming.
Narration
The act of telling a story or describing events.
Self-Complexity
The degree to which an individual's self-concept is composed of multiple, distinct, and non-overlapping aspects or roles.
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