You Are a Newly Hired Marketing Trainee for a Local

question 41

Essay

You are a newly hired marketing trainee for a local corporation. Senior management has wondered how other local firms view your company's reputation. One suggestion is to call a variety of managers from a master contact list of firms that your firm has done business with over the last 12 months and ask them what they think of the company. How reliable is this kind of survey method?

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Definitions:

Intersectional Theory

An analytical framework which identifies how interlocking systems of power impact those who are most marginalized in society.

Race

A social construct used to categorize humans into large and distinct populations or groups by anatomical, cultural, ethnic, genetic, geographical, historical, linguistic, religious, or social affiliation.

Ethnicity

A category of people who identify with each other based on shared attributes such as cultural heritage, language, history, ancestry, or nationality.

Gender Roles

Society's prescribed behaviors, roles, activities, and traits deemed acceptable for individuals based on their gender.