Is It Always Worthwhile Gathering More Information About Customer Needs

question 30

Multiple Choice

Is it always worthwhile gathering more information about customer needs and preferences?

• A) Yes, the cost of gathering information is always negligible.
• B) Yes, provided that this information is relevant to the firm's decisions.
• C) No, a good rule of thumb is not to spend on information more than 2% of what is at stake in the decision.
• D) No, the value of additional information must be compared to its additional cost.
• E) Yes, gathering more information enables the firm to forecast demand more accurately.

---

Definitions:

Ureter

Tube conducting urine from the kidney to the urinary bladder.

Epididymis

A long, coiled tube located at the back of the testes that stores and carries sperm.

Seminal Fluid

A viscous fluid composed of spermatozoa and various secretions from the male reproductive glands, supporting and facilitating sperm mobility.

Seminal Vesicles

Glands located near the prostate in males that produce a significant portion of the fluid constituting semen, providing nutrients and a medium for sperm transport.