A Cosmetics Company Is Conducting a Second-Year Review of One

question 13

Multiple Choice

A cosmetics company is conducting a second-year review of one of its newest products. The marketing department expects that the firm will continue to earn profits from the sale of the product in the third year as it did in the past two years. Senior management, however, feels that the profit projections would vary based on other factors such as the price of the competitor's products, the actual level of sales, and the possibility of cost reductions. In other words, the senior management is undertaking _____.

• A) a sensitivity analysis
• B) an enumeration study
• C) a benefit-cost analysis
• D) a contingent valuation study
• E) a strategic analysis

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Definitions:

Overhead Applied

A costing method that assigns an estimated amount of factory overhead costs to individual units of production based on a predetermined rate.

Job P513

A specific project, order, or batch identified by the code P513 within a job costing system.

Predetermined Overhead Rate

An estimated rate used to allocate manufacturing overhead to individual jobs or products.

Direct Labor-Hour

An indicator of the cumulative hours employees dedicated to the manufacturing process have worked.