Cameron Was Surprised When the Head of the Company Announced

question 42

Multiple Choice

Cameron was surprised when the head of the company announced that his division would soon have another department head. Cameron had always been the only one in charge of the department and he wondered if the company didn't like how he ran things. What is the reason for Cameron's resistance to change?

• A) threat to power
• B) perceptions
• C) economic reasons
• D) personality

---

Definitions:

Choiceboard

An interactive online system that allows consumers to customize products or services according to their preferences.

Digitally Enabled System

A system or process that utilizes digital technology to enhance functionality, efficiency, or reach.

Product Attributes

Characteristics that define a product and influence consumer purchase decisions, such as quality, features, and design.

Permission Marketing

A marketing approach where businesses seek consent from consumers before sending them promotional materials or advertisements.