Explain How Globalization Has Created Pressure for Change

question 21

Essay

Explain how globalization has created pressure for change.

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Definitions:

Marketing Channel

Critical actions or procedures required to shift goods' ownership from the production point to the consumption point.

Profitability

The financial success indicated by the surplus of income over expenses, demonstrating a company's ability to generate earnings.

Margins Earned

The difference between the cost of producing or purchasing goods and the revenue generated from selling them, typically expressed as a percentage of revenue.

Channel Member

A participant in the distribution channel that helps in bringing the product from the manufacturer to the final consumer.