In Change Competency: What Tactic Did Sam Su Use in His

question 34

Multiple Choice

In Change Competency: What tactic did Sam Su use in his marketing program to filter customers away from McDonald's and into his Kentucky Fried Chicken restaurant in China?

• A) He added hamburgers and cheeseburgers to the KFC menu.
• B) He developed a KFC mascot who dressed like a clown and juggled drumsticks.
• C) He displayed the calorie and fat content for all menu items.
• D) He created a combo menu and added entertainment to attract children and their families.

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Definitions:

Trait Theorists

Psychologists who study personality and individual differences, focusing on the structure and characteristics of traits.

Personality Characteristics

Traits and qualities that define an individual's distinctive patterns of thinking, feeling, and behaving.

Real and Ideal Self

Concepts in psychology referring to the person one actually is (real self) and the person one desires to become (ideal self).

Unconditional Positive Regard

A practice in person-centered therapy where the therapist offers the client total acceptance and support, regardless of what the client says or does.