To Create Lower-Cost Products for the Consumer, the Marketing Department

question 73

Multiple Choice

To create lower-cost products for the consumer, the marketing department at Shoe Savers created more free public relations campaigns instead of paid advertising campaigns and the product development area did a cost analysis to find lower costs on component parts. These two departments demonstrate the idea of ____ as they work to achieve a common goal.

• A) specialization
• B) integration
• C) fragmentation
• D) differentiation