In Change Competency: What Tactic Did Sam Su Use in His

question 34

Multiple Choice

In Change Competency: What tactic did Sam Su use in his marketing program to filter customers away from McDonald's and into his Kentucky Fried Chicken restaurant in China?

• A) He added hamburgers and cheeseburgers to the KFC menu.
• B) He developed a KFC mascot who dressed like a clown and juggled drumsticks.
• C) He displayed the calorie and fat content for all menu items.
• D) He created a combo menu and added entertainment to attract children and their families.

---

Definitions:

Neurons

Electrically excitable cells in the nervous system that process and transmit information through electrical and chemical signals.

Communicate

The process of conveying information or expressing thoughts and feelings through verbal or non-verbal means.

Recycled Plastic

Plastic materials that have been collected, processed, and manufactured into new products after being disposed of as waste.

Polymers

Large molecules made up of many repeated subunits, known for their diverse properties and uses in materials science.