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What concept, developed by Herbert Simon, was considered to be pioneering research into the decision-making process within economic organizations and led to Simon's winning of the 1978 Nobel Prize in economics?
Fiscal Year
A one-year period that companies and governments use for financial reporting and budgeting, which may not align with the calendar year.
Sales Call Objective
The specific goal or aim that a salesperson intends to achieve during a sales call, which could range from simply gathering information to closing a sale.
FAB Formula
A sales strategy that focuses on the Features, Advantages, and Benefits of a product to highlight its value to the customer.
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