In Learning from Experience: According to Four Seasons Hotels and Resorts

question 2

Multiple Choice

In Learning from Experience: According to Four Seasons Hotels and Resorts founder, Isadore Sharp, what policy is the reason for his company's success?

• A) Glory is fleeting, but obscurity is forever: Make your brand known.
• B) The Golden Rule: Treat people well, the way you would like to be treated.
• C) A bird in the hand is worth two in the bush: Focus on the person before you.
• D) We hold these truths to be self evident: Work hard to be successful.

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Definitions:

Semantic Differential Scale

A survey or questionnaire tool that measures the connotative meaning of objects, events, or concepts across a range of polar adjectives.

Likert Scale

A survey-based measurement system used to gauge opinions or attitudes by offering a range of response options from one extreme to another.

Dichotomous Question

A survey question format that offers two distinct options, such as 'Yes or No,' for respondents to choose from.

Virtual Focus Groups

Online discussions conducted with a selected group of participants to gather feedback, opinions, or ideas about a product, service, or concept before its launch.