In "Across Cultures Competency: Introducing U

question 22

Multiple Choice

In "Across Cultures Competency: Introducing U.S. Products to International Markets," it was noted that Coca-Cola sells products in over 200 countries and has a 94 percent brand recognition rate. How does Coca-Cola achieve such high brand recognition?

• A) by localizing campaigns and integrating its brand with themes that make consumers feel good
• B) by using the exact same brand messaging that it uses in the United States in order to have message consistency
• C) by choosing a name for its product that phonetically sounds like "Coca-Cola" for each foreign market
• D) by only using pictures in its advertising and avoiding the use of written words

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Definitions:

Cation

Ion carrying a positive charge.

Electrons

Subatomic particles with a negative charge, orbiting the nucleus of an atom and involved in chemical reactions.

Neutral Atom

An atom with an equal number of protons and electrons, resulting in no net electric charge.

Forms Of Matter

The various states in which matter can exist, typically including solid, liquid, gas, and plasma.