What External Factor That Can Affect Perception Is in Use

question 16

Multiple Choice

What external factor that can affect perception is in use when a commercial includes the phrase "now in a larger size!" four times within one ad?

• A) repetition
• B) motion
• C) contrast
• D) familiarity

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Definitions:

Coefficient Alpha

A method for evaluating internal consistency, calculated by averaging the intercorrelations of all the items on a given test. The higher the coefficient alpha, the higher the internal consistency.

Structural Abnormalities

Physical changes or anomalies in the body's structures, often identified through medical imaging or physical examination.

Abnormal Behaviour

Patterns of emotion, thought, and action considered pathological (outside the normative range) by society or professional standards.