What External Factor That Can Affect Perception Is in Use

question 16

Multiple Choice

What external factor that can affect perception is in use when a commercial includes the phrase "now in a larger size!" four times within one ad?

• A) repetition
• B) motion
• C) contrast
• D) familiarity

Comprehend the criteria and methods for screening and evaluating new-product ideas.

Understand the concept of open innovation and its influence on idea generation.

Know the significance of detailed business analysis in the new-product development process.

Understand the principles of the business judgment rule and directors' responsibilities.

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Definitions:

Technological Change

Refers to the process of innovation and improvement in technology which leads to new products, services, or more efficient ways of doing things.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of the good that consumers are willing to purchase at that price.

Productivity

The efficiency with which input resources are converted into outputs, often measured as the amount of goods or services produced per unit of input.

Wages

The monetary compensation paid by an employer to an employee in exchange for work performed, often specified in terms of hours, weeks, or tasks completed.