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Property is included in the gross estate at the value a willing buyer would pay a willing seller, neither being under any compulsion to buy or to sell, and both having reasonable knowledge of the relevant facts.
Customer Value Proposition (CVP)
A business or marketing statement that describes why a customer should buy a product or use a service, highlighting the specific value it offers.
Persuading
The act of convincing someone to do or believe something through reasoning or the use of persuasion.
Uncovering
The process of discovering, revealing, or making known previously hidden, obscured, or unknown information or insights.
FedEx
An American multinational delivery services company known for its overnight shipping service and pioneering a system that could track packages and provide real-time updates on package location.
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