Examlex
Brad was disabled for part of the year and he received $11,500 of benefits from a disability insurance policy purchased by Brad's employer. Brad must include all $11,500 of benefits in his gross income because Brad was not taxed on the disability insurance premiums paid by his employer.
Law of Effect
A psychological principle suggesting that behaviors followed by positive outcomes are likely to be repeated, while those with negative outcomes are not.
Spontaneous Recovery
The reappearance of a previously extinguished conditioned response after a pause, without the need for further conditioning.
Rational Appeal
A persuasive technique that uses logical arguments and factual evidence to convince the audience.
Emotional Appeal
Emotional appeal is a persuasive technique that attempts to provoke an emotional response in the audience to influence their attitudes, beliefs, or behavior.
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