A Main Purpose of Split-Run and Demographic Editions of Magazines

question 41

Multiple Choice

A main purpose of split-run and demographic editions of magazines is to _____.

• A) move the magazine industry back to more general-interest publications
• B) make sure that local and regional companies are cut off from advertising in nationally distributed magazines
• C) create fewer places for advertisers to spend their money
• D) attract more targeted advertisers and compete with television advertising
• E) None of the options are correct.

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Definitions:

Ethnic Label

A term used to identify or categorize individuals based on their ethnicity or cultural heritage.

Homogeneous

Consisting of parts or elements that are all of the same kind; not heterogeneous or mixed.

Informed Consent

The process by which an individual is fully informed about and understands the benefits, risks, and implications of a medical procedure or participation in a study before agreeing to proceed.

Ethical Precaution

Measures and considerations taken to ensure that actions and decisions adhere to moral principles and guidelines, particularly in professional and research contexts.