One of Cyrus Curtis's Strategies for Reinvigorating the Saturday Evening

question 107

Multiple Choice

One of Cyrus Curtis's strategies for reinvigorating the Saturday Evening Post was to _____.

• A) appeal to farmers
• B) romanticize American virtues through images like Norman Rockwell paintings
• C) denigrate American values
• D) continue the muckraking tradition
• E) publish risqué pictures

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Definitions:

Take It or Leave It

A term commonly used in negotiations where one party presents a final offer to the other party, who must either accept it without changes or reject it entirely.

Lemuel Boulware

Was a corporate executive known for his strategy of dealing with unions and employees, which involved offering what he considered fair increases in wages and benefits up front, thus limiting negotiations.

Refusal

The act of declining to accept or comply with something such as an offer, proposal, or instruction.

Unilateral Change

Actions taken by an employer to alter conditions of employment (such as wages, hours, or terms) without consent or negotiation with the labor union.