A Main Purpose of Split-Run and Demographic Editions of Magazines

question 41

Multiple Choice

A main purpose of split-run and demographic editions of magazines is to _____.

• A) move the magazine industry back to more general-interest publications
• B) make sure that local and regional companies are cut off from advertising in nationally distributed magazines
• C) create fewer places for advertisers to spend their money
• D) attract more targeted advertisers and compete with television advertising
• E) None of the options are correct.

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Definitions:

Self-sufficiency

The ability to fulfill all of one's needs independently, without reliance on external help.

More Money

A phrase representing the desire or need for increased financial resources or wealth.

Obedience

The act of following orders or commands from those in authority, often studied in psychology.

Authority Figure

An authority figure is a person with recognized power, influence, or expertise in a particular area, often used to guide or govern others.