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Explain the Two Key Developments That Pushed Network Television from Sponsored

question 24

Essay

Explain the two key developments that pushed network television from sponsored programming to spot ads.


Definitions:

Brand Equity

The value and strength of a brand in the marketplace, often determined by consumer perception, recognition, and loyalty.

Social Media

Platforms where users can create, share, or exchange information and ideas in virtual communities and networks.

Brand Engagement

The forging of deep connections between consumers and a brand, characterized by frequent interaction and elevated loyalty.

Environmentally Friendly

Practices or products that do not harm the environment, often focusing on reducing pollution and conserving resources.

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