Audience Measurement Isn't Particularly Useful to Advertisers Because It Only

question 62

True/False

Audience measurement isn't particularly useful to advertisers because it only tells them how many people are watching a particular program, not what kind of people.

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Definitions:

Gender Roles

Social and cultural norms that dictate the behaviors, activities, and roles deemed appropriate for men and women in a society.

Peer Pressure

The influence exerted by a peer group, encouraging individuals to change their attitudes, values, or behaviors to conform to group norms.

Abusive Dating Relationships

Relationships in which one partner consistently exhibits behaviors that physically, sexually, emotionally, or psychologically harm the other partner.

College Age

A phase in a person's life, typically ranging from 18 to 22 years, when they are most likely to be attending a college or university.