Explain the Two Key Developments That Pushed Network Television from Sponsored

question 24

Essay

Explain the two key developments that pushed network television from sponsored programming to spot ads.

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Definitions:

Negotiation

The process of discussing terms between parties to reach a mutual agreement or resolve differences.

Arbitration

A method of dispute resolution where an impartial third party, called an arbitrator, makes a decision to resolve a dispute outside of court.

Private Civil Trial

Trials run according to the same rules of procedure and evidence as trials run under the official auspices of the court. In a private trial, the parties can hold the trial when and where they choose, and they can choose the judge. Lengthy civil cases are well-suited to this approach.

Retired Judge

A former judge who has ended their official career on the bench but may still perform certain judicial duties on a temporary or part-time basis.