According to the Textbook, Which of the Following Technological Advances

question 35

Multiple Choice

According to the textbook, which of the following technological advances have contributed to the rise of media convergence?

• A) The development of wireless networks, making it easier for people to access the Internet almost anywhere
• B) Broadband Internet connections, which improved the multimedia capabilities of computers
• C) The development of Internet-capable cell phones
• D) The rise of the personal computer industry in the mid-1970s
• E) All of the options are correct.

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Definitions:

Customer-Oriented

This concept involves prioritizing customer needs and satisfaction in all aspects of a company’s operations and decision-making processes.

Feature-Advantage-Benefit Approach

A sales strategy that involves highlighting a product's features, explaining their advantages, and demonstrating how they provide benefits to the customer.

SPIN Acronym

Stands for Situation, Problem, Implication, Need-payoff, and is a sales technique used to identify and provide solutions to customer problems.

Being Rejected

The experience of not being accepted or approved by others, often resulting in feelings of disappointment or inadequacy.