Which of the Following Statements About Targeted Advertising Is Not

question 22

Multiple Choice

Which of the following statements about targeted advertising is not true?

• A) It is a passing fad because it is unpopular with advertisers and generates very little revenue.
• B) It is a big part of the revenue of sites like Google and Facebook.
• C) Some versions read your e-mail messages to find key words that trigger specific ads.
• D) It may undermine the role of search engines to provide neutral access to information.
• E) It may turn search engines into ad brokers.

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Definitions:

Planning

The process of setting goals, developing strategies, and outlining tasks and schedules to achieve the desired goals.

Creative Appraisal

The evaluation process of assessing an individual's originality, innovation, and ability to generate novel ideas or solutions.

Productivity

The ratio of an organization’s inputs, or its resources, to its outputs, or the goods and services it produces.

Encouragement

The action of giving support, confidence, or hope to someone, often leading to improved performance or morale.