Between 1930 and 1970, "Who Says What to Whom with What

question 47

Short Answer

Between 1930 and 1970, "Who says what to whom with what ________________________?" became the key question "defining the scope and problems of American communications research."

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Definitions:

Self-Presentational Concerns

Worries or considerations about how one is perceived by others or manages impressions in social interactions.

Subjective Norm

The perceived social pressure to engage or not engage in a particular behavior, influenced by the beliefs about what others think one should do.

Implicit Attitude

Unconscious beliefs or feelings towards objects or individuals that influence one's reactions and decisions without explicit awareness.

Objective Norm

A perceived rule of behavior that is considered standard and acceptable by a majority within a societal or cultural context.