Given That ______ Percent of New Media Products Fail, a Flexible

question 50

Multiple Choice

Given that ______ percent of new media products fail, a flexible economy demands fast product development and market research.

• A) 10-20
• B) 30-35
• C) 40-50
• D) 80-90
• E) over 95

---

Definitions:

Bullwhip Measure

A phenomenon in supply chain management where small changes in demand at the retail level cause increasingly larger changes in demand at the wholesale, distributor, and factory levels.

Demand Variance

The difference between the forecasted and actual demand for products or services, affecting inventory and production planning.

Bullwhip Measure

A metric used to quantify the increase in variability of order sizes in the supply chain from downstream to upstream.

Bullwhip Measure

A method or metric used to quantify the degree of the bullwhip effect within a supply chain.