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Individuals and organizations with extensive PR resources usually receive more coverage in the media than those without such PR resources.
Just Noticeable Difference
The minimum amount by which stimulus intensity must be changed in order to produce a noticeable variation in sensory experience.
Decibels
A logarithmic unit used to measure the intensity of sound, with zero decibels representing the threshold of hearing.
Volume
A measure of the amount of space an object or substance occupies, often quantified in liters, cubic meters, or other units of measurement.
Perceptual Set
Perceptual Set refers to a tendency to perceive or notice some aspects of the available sensory data and ignore others, influenced by expectations, experiences, and context.
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