Edward Bernays, Who Authored the First PR Textbook, Is More

question 50

Multiple Choice

Edward Bernays, who authored the first PR textbook, is more generally known for which of the following?

• A) Being the first to send exaggerated stories to the press about his clients and to use gossip and rumor as part of his campaigns
• B) Staging the Boston Tea Party as the first PR event, using costumed protesters to add controversy to the political statement
• C) Being the first to use social science research and psychology to stage events that associated a product with a particular attitude
• D) Arguing that PR is about coercion, not consent
• E) Being the first to warn the public about the dangers of smoking tobacco

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Definitions:

External Demands

The requirements, pressures, or needs placed upon an organization or individual by external factors or entities.

Decentralization

The dispersion of functions, powers, people, or things away from a central location or authority.

Dominant Defensiveness

Characterizes a behavioral response in which individuals assert control or superiority excessively to protect themselves from perceived threats or criticism.

Submissive Behavior

Actions characterized by a willingness to yield to the control or authority of others, often demonstrated through body language or deferential conduct.