An Example of a Way the Internet Can Make a PR

question 63

Multiple Choice

An example of a way the Internet can make a PR practitioner's job harder is that the public can see ______.

• A) a promotional video highlighting a company's products
• B) a video that went viral of restaurant employees allegedly contaminating food
• C) press releases without journalistic filters
• D) flattering bios of company officials on a Web site
• E) All of the options are correct.

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Definitions:

Economic Profit

The distinction in total financial gain and the entirety of expenses, involving both acknowledged and unacknowledged costs.

Total Revenue

The total amount of money generated by a business from the sale of goods or services before any expenses are deducted.

Short-Run Supply

The quantity of goods a firm is willing and able to supply to the market at different price levels in a short-term period, typically assuming some inputs are fixed.

Average Fixed Cost

The fixed costs of production (those that do not change with the level of output) divided by the quantity of output produced. It decreases as production increases.