In Advertising and Public Relations, ________________________ Is a Communication Strategy

question 52

Short Answer

In advertising and public relations, ________________________ is a communication strategy that tries to manipulate public opinion to gain support for a special issue, program, or policy, such as a nation's war effort.

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Definitions:

Monopoly

A market structure where a single firm or entity exclusively controls the supply of a particular good or service, limiting competition.

Economies of Scale

The cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.

Natural Monopoly

A type of monopoly that arises because a single firm can supply a good or service to an entire market at a lower cost than could two or more firms.

Patent

A legal document granted by the government that gives an inventor exclusive rights to make, use, or sell an invention for a certain number of years.