Why Have Research and Lobbying Become Increasingly Important to the Practice

question 65

Short Answer

Why have research and lobbying become increasingly important to the practice of public relations?

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Definitions:

Accommodation

In psychology, the process of modifying existing cognitive structures or beliefs to incorporate new information.

Egocentrism

A cognitive bias where individuals overemphasize their own perspective and cannot easily understand the perspective of others.

Animistic Thinking

A mode of thought in which inanimate objects are believed to possess life or lifelike attributes.

Centration

A cognitive limitation in early child development, where the focus is on one salient aspect of a situation, neglecting other possible factors, as described in Piaget's theory of cognitive development.