Edward Bernays, Who Authored the First PR Textbook, Is More

question 50

Multiple Choice

Edward Bernays, who authored the first PR textbook, is more generally known for which of the following?

• A) Being the first to send exaggerated stories to the press about his clients and to use gossip and rumor as part of his campaigns
• B) Staging the Boston Tea Party as the first PR event, using costumed protesters to add controversy to the political statement
• C) Being the first to use social science research and psychology to stage events that associated a product with a particular attitude
• D) Arguing that PR is about coercion, not consent
• E) Being the first to warn the public about the dangers of smoking tobacco

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Definitions:

British Columbia

A province located on the west coast of Canada, known for its natural beauty, including mountains, forests, and coastline.

Taxable Income

Taxable Income is the amount of an individual's or a company's income used to determine how much tax will be owed to the federal government.

Marginal Tax Rate

The rate of tax applied to your next dollar of income, representing the percentage of tax you pay on any additional income.

Marginal Tax Rate

This represents the percentage of tax applied to an individual's or corporation's last dollar of income, indicating the tax impact on incremental income.