Which Statement Best Describes the Current State of the Public

question 34

Multiple Choice

Which statement best describes the current state of the public relations industry?

• A) There are over 7,000 public relations firms in the United States alone.
• B) There are thousands of corporate, government, and nonprofit organizations that have their own PR departments.
• C) A good deal of the money and power in the PR field flows through a handful of major multinational holding companies that often own several PR agencies.
• D) Most independent public relations firms operate on a local or regional level.
• E) All of the options are correct.

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Definitions:

Net Cash Flows

The difference between cash inflows and outflows from operating, investing, and financing activities during a specific period.

Cash Collection

The process of gathering and processing payments received from customers.

Prior Year

Prior year refers to the last completed fiscal or calendar year used as a reference point in financial and operational analysis.

Current GAAP

The most up-to-date set of Generally Accepted Accounting Principles that companies are required to follow when preparing financial statements.