Unlike Publicity, Which Is Sometimes Outside a PR Agency's Control

question 28

Multiple Choice

Unlike publicity, which is sometimes outside a PR agency's control, ______ may help to focus a complex issue or a client's image.

• A) VNRs
• B) PSAs
• C) paid advertising
• D) press releases
• E) None of the options are correct.

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Definitions:

Familywise Error

Familywise error rate is the probability of making one or more false discoveries, or type I errors, when performing multiple hypotheses tests.

Type I Error

The incorrect rejection of a true null hypothesis, also known as a false positive.

Probability

A measure of the likelihood of a specific event occurring, expressed as a number between 0 and 1.

Power Assertion

A parenting or disciplinary technique that uses authority or physical power to enforce rules and manage behavior.