Because of the Backlash Against Social Networking Web Sites, Advertisers

question 20

True/False

Because of the backlash against social networking Web sites, advertisers are moving their advertising dollars back to traditional media outlets like television and radio.

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Definitions:

Classical Conditioning

A learning technique where two stimuli are consistently paired together; a response which is at first brought about by the second stimulus, is ultimately brought about by the first stimulus alone.

Observational Learning

The process of acquiring new behaviors or information by watching and imitating others, also known as social learning.

Bobo Doll

A study conducted by Albert Bandura that demonstrated how children imitate aggressive behaviors observed in adults.

Observational Learning

Acquiring new behaviors or knowledge by watching and imitating others.